There are lists that point out restaurant mistakes, but by far this is the number one offender. Change this one web development mistake and you can change your whole business.
The Restaurant Website Mistake To Avoid and Fix Immediately
When you are posting a menu on your website do not post a .pdf or .jpeg of your menu. These images are close to impossible to read, frustrate your audience and do no scale for a responsive mobile friendly website.
Think about it, how many of your customers go to your site from their phones? I would guess that more than half of all restaurant website traffic comes via mobile. (It’s actually around 57.6%) More often than not they are looking for two things: location and menu.
Take the time to work with a web develop that understands mobile first user experience and removes frustration from your visitors. Yes, this development may cost you a little extra money, but in the scheme of things it will provide your audience with a user experience that matches your food, service and products.
Eliminate the .pdf menu at once. If you need help with creating a good mobile friendly menu that is easy for your team to update as specials and menu items change, please contact us, we are happy to assist you.
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Trinity Web Media / Best Bites Co-Founder Greg Taylor discusses this topic in a Trinity Web Minute.