There are some great restaurant websites out there in the wild and there are some that are atrocious. In previous Restaurant WordPress articles we talked about the biggest mistake on a website, so today lets talk about the traits that make a website work for your restaurant or food service.
If this post makes things seem all too easy it’s only because this is easy stuff. Remember the principles of marketing, writing and short storytelling: Who, What, Where. Or in this case, What, Where, Who.
What: The Start of the Show – The Menu
Make sure the menu is easily accessible. Do not make The Biggest Restaurant Website Mistake and post an image or a pdf, put some development budget behind a good menu experience. Most of us, if seeking recommendations on the web, are looking for the food first before making our selection.
Where: Location, Location, Location – Address and Contact Information
Sometimes, this is overshadowed by the menu, but they are the one-two punch of all WordPress Sites for Restaurants. Make it easy for people to find where you are. Make sure you have all contact information not just the physical address and a map to you. Many people perform searches on the go, so make sure your address information and maps are tied to Apple Maps or Google Maps. This helps all patrons get there in the least frustrating manner. (Bonus Tip: If you have a tricky location and you may be a little hard to find — mention that. Give landmarks or more detailed parking directions etc. Mass transit is always a good bonus too.)
Who: Tell Your STory
People want to connect with people and know where they are spending their dollars. If you have a unique story put it on the website. Be who you are and do not pretend to be or do something else. Enhance the dining experience before people step into your business.
As always, make sure you use a responsive website so it displays perfectly on all mobile devices. This is a biggie and helps all customers get what they are looking for and brings them to your tables.
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