How important is local search you ask? Well think about when your search for the perfect meal begins, where do you start? Google? Maybe Yelp? As our devices get smarter and more complex, so do our search capabilities. Listing your business accurately and effectively has become essential to your marketing success. Your costumers expect their results at the push of a button, and Best Bites is here to embrace that. Local search has quickly become the most cost-effective way to increase brand visibility to new and returning clientele.
According to our partners at Yext, 76% of consumers say that they’re more likely to choose a restaurant that provides detailed information in search results, and 83% of consumers read the menu before deciding where to eat. When comparing the different options, it is imperative your brand is listed correctly for ranking. Best Bites recognizes how vital local search is to your brand and emphasizes the power of control through an effective listing strategy.
Google ranks your business according to three separate factors; relevance, distance, and prominence. It’s essential to incorporate a plan for each aspect of the ranking process, especially in the case of local search. Ten years ago, Google looked towards your website for information, but as the abundance of information on the internet continued, Google started to look in other places. Google now draws information from third-party companies that are trusted and verified. What we consider the Power listings Network, these various sites provide an excellent resource for improving your local search results. Best Bites utilizes over 70 different trusted and reliable listing companies to increase visibility, and most importantly control.
A considerable advantage within the local search space is the ability to provide real-time updates for your brands listing information, such as updated closing/holiday times, additional menu items, rebranding, etc. 43% of business have at least 1 incorrect listing info which means almost half the amount of companies online are hindering their online success. Local search relies on trusted and accurate information which many small businesses, especially those not within the tech space often overlook. Real-time updates not only keep Google happy, but they also keep your customers/clients happy. According to Yext, 63% of consumers say that they eat at a restaurant within a day of researching it online, and 30% go within an hour. Accurate listings give your customers brand trust which ultimately increases revenue.
Local search is the future of SEO and is a proven method to increase your online presence while increasing consumer trust. As our devices advance, we as marketers must too. By 2020, 50% of searches will consist of voice or image data. Local markets will be affected by this evolution the most and are seemingly going to be the most unprepared. Working with a digital marketing agency focused on the importance of local search has become an essential way to gain control of your brand and increase revenue.
If you wish to read more about Local Search please visit Trinity Web Media’s post: Five Local Search Tips.