Consider this article food business marketing made easy. A lot of marketing is common sense, but sometimes common sense is far from common. Take this actionable plan and put it to work for your business, or hire someone under the directive to execute this plan.
Best Bites Marketing is all about setting your business apart in what we all recognize as a crowded space. Your digital marketing sets the tone for all engagements there after. Make a difference, set yourself apart from the crowd and grow your business.
Food Business Marketing
• Location: If you have a unique location — highlight it. Are you located in a historic area? Reference the notable history. If you are located within a prestigious shopping center or high-traffic area — exploit it. If you are a kiosk or specialty food vendor within a market highlight the market, talk about the other proprietors and make it easy for people to find you.
• Employees: Does your staff make your business special? (The answer should always be yes.) If so, highlight employees with your social media marketing. Show off your people enjoying their job and serving your customers a great experience. This can be reciprocally beneficial. By highlighting your staff they will want to highlight your business through their social spheres of influence.
• Product: Is your product special or a commodity? If your product is special educate people about the ingredients, the lineage of the recipe and why you are passionate about your craft. Consider giving away your recipes with confidence. (We are giving our secrets with this post.) Be confident that while anyone can make ex: Tiramisu, but only Luigi can make Luigi’s Tiramisu.
If your product is a commodity, let’s say coffee, work towards the reasons why people should patronize your business versus other coffee shops. Do you save them time? Do you provide a convenience? Is your WiFi faster than others in the area? Points of differentiation. (Coffee Shop Marketing Plan)
Also, if you use specialty products in your restaurant or cafe, you may consider working with a packager that will white label the product for your brand.
• Experience: I saved this for last for a reason. If you hit any of the above areas to highlight consider the overall experience it provides to your customers. People will only travel X miles for a good cup of coffee, but will travel Y for a great experience. Post it. Flaunt it. Gloat. Whatever it takes, do not underestimate this point.
These are the big four of Food Business Marketing. Location. Staff. Product. Experience. If you do not tell people about your brand, you are putting your brand in other people’s hands. Do you want to control and steer your brand or let the Yelpers?